Robert Verhelst

Business & Performance Coach


Robert “Fireman Rob” Verhelst is a dynamic storyteller with a unique, iconic story that brings your audience to life.  From numerous years in the fire service to surviving on Discovery Channel’s show Ultimate Ninja Challenge to performing search and recovery after the September 11th attacks on the World Trade Center in New York, the impact of his message resonates with everyone.   

As an impact leader and in demand speaker/trainer, Fireman Rob impacts lives throughout the world via speaking, competing in fire gear, online training, books and social media presence.  Robert truly lives and emphatically believes that power of purpose and a strong mindset can overcome any challenge or fear.

Our lives depend on strength to thrive, otherwise, we struggle to find success in life.  It is the stories that connect Fireman Rob to the audience, allowing for a unique, genuine, and down-to-earth presentation.  Driven by a desire to impact positive action in lives, “Fireman Rob” delivers an engaging presentation built on overcoming adversity, validated under fire, and challenges each person to discover their purpose.  His approach to purpose driven success pushes the uncomfortable, unknown limits of you and reveals simple, effective strategies that anyone can use to build mental strength, lead an “action based” lifestyle and become a better personal leader.

If you want to ignite the fires in your group or at your next event, Fireman Rob has the energy, experience and real-life message to make that happen. He is a normal guy with an extraordinary ability to push the envelope of what is possible, and then relate it to others to do it in their own lives.

His message resonates with everyone and has proven results. Life doesn't get easier, you just get stronger. Fireman Rob will lead you there.